I like this seeminlgy simple video for calculating percentages. It’s immediately applicable, so what’s its success?
To deconstruct the first maths conundrum, (How do I work out the percentage of something?), I learned its comprised of:
- 2 x SFX for things arriving onscreen (‘ding’! for the puzzle and ‘wpoph’! for supplementary graphics)
- 1 x voiceover
- Graphic assets – 2x Polaroid’s, ripped paper biro sketches of the numbers, cut outs of the beans, Yorkie and apple (treated differently to the paper rips)
- A bed track on loop
- A video clip of a person writing the maths problem on landscape A3 sheet
- Side sliding transitions
Its worth noticing the accessible language and script – this is how we speak and would ask a colleague how to do something.












